Our first three years in existence Profit was all about marketing and how to get leads for your business. One of the core messages we stress is having multiple poles in the water. You need to be catching fish from multiple sources and stop relying on just one single campaign, tactic, thing, to get clients into your facility. During the early days, we were a little spoiled with Facebook. Someone could accidentally put an ad up, blink, and have 70-80 paid clients. Not just leads, but actually paid clients. You would get so much revenue for pennies! The times have now changed. The cost to advertise on Facebook has increased dramatically. For those of you that don’t know, when Facebook first came out it was like the wild west – there wasn’t much competition. When we first started our ad spend expectations for clients started at $400 for a 3-week advertising period and they would come out of that with 65 clients who paid $97 each. It was crazy. These expectations are no longer realistic. Why? Well, let’s talk about supply and demand. Cost per impression is how you’re charged on Facebook. You’re paying for every 1,000 times your ad is shown. For instance, our CPM back in 2015 for a paid ad may have been $10-$15 dollars, but to show your ad to that same group today might be $50. When Facebook first came out there weren’t many advertisers. But, you aren’t just competing against other local gyms, you’re competing for placement against the local plumber, large national brands, ecommerce, etc… There’s only so much real estate for ANYONE who is targeting that same audience, and as Facebook became more popular, the demand for that real estate increased. This causes your costs to increase. If you were in business three years ago, you were spoiled. Most people went all in on Facebook, which was absolutely what you should have done. It was so great because it was trackable, you can’t see a direct return for fliers. If it didn’t work well, you could just shut it off. If you dropped $5,000 on a bad flier, you can’t just shut that off. You were committed. Facebook also made it incredibly easy for just about anyone with a computer to advertise their business. However, because of this, a lot of people don’t know how else to market the business without Facebook. That’s a dangerous position to be in. We want to talk about some other ways that you can advertise your business that are NOT just Facebook. The first way to drive in more revenue is your website. So many people want to say websites are dead but that’s absolutely not true. 66% percent of customers will not do business with someone who doesn’t have a website. 33% of customers will refer back to a website before moving forward with doing business with them even after finding you on Facebook. So how do you generate leads from your website? First, it’s important to have a great, fast and functional website. It’s not something you want to cut corners on to save some money. SEO is next. We double down on SEO because our BEST clients come from an organic search. I had a gentleman come in a few weeks ago and specifically said he came in because we were number one on Google. This man signed up for our highest package, and if we weren’t there, he wouldn’t have become a client. You also need to look at the content on your website. If you have a gorgeous website but no valuable content on it, it’s useless. Blogs, like you’re reading here, are a great way to present valuable information to the client and show your potential client that you are the expert in your area. How do you get that content out?
Social media! It’s so important to educate the unaware. Most of the digital marketing fitness that’s done in the industry reaches out to the very small percentage of the population that already know and live the fitness lifestyle. The unaware is the audience that none of your competitors are going after. So how do you get in front of those people? This is where you can share your education blogs. You can also create great video content. Share information that’s going to help them. Provide them with value. Then you can create custom audiences around people that watch your videos, or read your blogs, and then retarget them with an offer. This allows you to give before you take. The last, and probably least surprising way to generate leads, is to create a great online review presence. This is one of the top contributors in a buyer’s decision-making process. Sometimes as business owners, it’s easy to get frustrated with the review platforms because of the negativity that surrounds them. If we think about this from the consumers perspective, it’s so much easier to get online when you’re mad and blast a business than it is to take time out of your day to say how much you appreciate the business. It’s your job as the business owner to ask for the referrals. You can’t expect your clients to just leave you 5-start reviews just because they felt like it. Some people might, but most only do it when they’re upset. With that being said, if someone leaves you a negative review, which is bound to happen, it’s imperative you respond. Try to resolve their issue publicly and take it as an opportunity to learn. You could find some issues in your business you were unaware of through these. When you take the time to respond, it becomes apparent you genuinely care about your client’s concerns and want to rectify the situation. The fitness industry is becoming competitive day by day. It may be challenging for the gym owners to maintain customer loyalty. Some customers drop off their existing gym membership and switch to a new one if they get better facilities or discounts there. Clients often keep looking for the best deals around them each season. Fitness marketing requires new tactics and great branding skills to make their clients stick to their gym for a longer period of time. You need to motivate the clients and help them achieve their personal fitness goals so that they would return to your gym every time. Offer attractive offers to the existing customers so that they keep coming to your gym and you can also attract new ones by the best marketing campaigns for your gym. Marketing for Gyms in the Digital Age Did you know that people often look for the best deals and offers online when they want to join a gym? They search Google and other search engines for getting information about the local gyms. Hence, it is important to market your gym in the best possible manner to “get found” on Google by your target customers. You can use a mix of multiple digital marketing tactics to gain more users. It can be a good idea to hire the best marketing agency for promoting your gym to the right audience. You can also make use of social media platforms such as Facebook, Twitter, and Instagram to pull the attention of the target users. Reaching out to your ideal audience may not be an easy task. Hence, before planning out any marketing for gym campaign, you need to identify your target audience and plan your strategies according to that. Make sure that you identify your business goals before you plan any marketing strategy. You may want to increase brand awareness, increase your members, or just make your existing members stick to your gym only. No matter what your goal may be, make sure that you plan all the marketing activities before executing. Offer Discounts and Deals People look for the best deals around them when they need to join a gym. You can offer discounts or other promotional offers to gain more customers. You can think of creating a summer discount offer for all the people who join the gym during the specific period. For instance, you can offer 30-50% discount for 20 days. People who join the gym within that during get the discount. Corporate Wellness Program It can be a great idea to get members from corporate offices. For instance, you can reach out to small and large businesses around you and offer discounts to their employees. Give them discounts over a certain number of members. For example, tell the business owners about the discounts and they would communicate the same to their employees. Offer 40% discount to all the employees joining your gym from a particular business. Marketing for gyms is more than just creating ads online. Hence, hiring a marketing agency can be helpful. Think of new ways to promote your gym and get started. You can also refer this video to learn more: The Strategy That Changes Everything to Your Gym Are you looking for marketing solutions for your gym? Do you want the best marketing for gym to generate more revenue? Perhaps you can make a few changes in your marketing strategies to boost retention and gain more clients for your health club or gym. As there’s a lot of competition in the fitness industry, you should try different tactics for marketing for gyms. Your main goal should be reaching your ideal audience and engaging them. Free and paid advertisements can help to increase the brand awareness and grab more customers. Even if you are on a tight budget, you can make use of tried and tested methods that can boost your profits. There are many free tactics that you can implement to grow your business. Before planning any marketing strategy for your gym, determine the goal behind it.
Once you have thought about your goal, you will be able to narrow down your focus. The key to success for marketing for gyms is to “offer” them something interesting. Understand the mindset of the target customers and try to find ways to attract them. What would a person do when he wants to join a gym? He would do some research over the internet and search for the most reputed gyms nearby. That’s where your job starts. You should focus on local marketing for your gym and get found locally. SEO and digital marketing strategies can help you improve your rankings over search engines. Local SEO can help you get more business from customers who want to join a gym. Next, the person would call up or visit the gym personally. Make sure that you have special offers and discounts running from time to time. Anyone would compare the offerings and the facilities while joining a gym. A targeted customer may visit multiple gyms nearby and then compare all the features. Gym owners should keep an eye on their competitors and get all the information about their policies, prices, offers, and special activities. Some people prefer to join gyms in groups while a few others bring a buddy with them so that they can enjoy the work out together. It can be a good idea to offer discounts for couple memberships or group memberships. Wrap Up So, what are you waiting for? Look for the best tips and tricks for marketing for gyms and stay ahead in the race. Promote your gym using different marketing and advertising strategies and plan effective promotional campaigns that can help you get more customers for your gym. There are endless possibilities in the digital world. All you need to do is explore them and adopt the right ones. There are several reputed companies offering budget-friendly marketing solutions for gyms. You can hire the right one and achieve your business goals easily. Struggling to find new clients? Do you want to get more new memberships for your gym? Are you looking for new ways in which you can make money with your gym business? Well, fitness marketing is no child’s play. It requires great skills and expertise in the industry. Fitness marketing requires all-in-one digital marketing efforts to help you gain more customers. Using the right tools and tactics, you’ll be able to attract more clients and make more profits for your marketing for fitness. Here, we’ve listed top 10 strategies that can help you increase brand awareness and make you enjoy the maximum ROI from your fitness marketing efforts:
Web based marketing is the wave of things to come. With a large number of individuals constantly tapping into the Internet, it is no big surprise fitness professionals are searching for more ways to build up an online nearness. Each mistake can translate into lost leads, referrals, and the ability to bring a deal to a close. After visiting a couple of sites having a place with fitness professionals, you will think that it’s easier to advance on the web. A large portion of their destinations will spin around the proprietor, making it hard to recognize one valid administration from the following. After a while, they all start to look the same because most attempts to market are fairly similar. With endless information available on the Internet, you have to make your webpage content convincing. To market viably, your information has to catch the readers' attention and have something exceptional. Maintain the emphasis on the client, not yourself. Attempt to break free from the standard strategies used to Marketing for Fitness Businesses and put your customers first. Regardless of whether you create the substance yourself or contract a professional essayist, make sure to substitute "me" and "mine" with "you" and "your". It's great to market utilizing your credentials, however don't try too hard. Keep in mind that a site will frequently fill in as a customers' early introduction of your business. Utilize a professional, easy to use configuration to market your business. Give the feeling that you are addressing each guest individually, despite the fact that different guests will access your site simultaneously. Professionalization is a great method to help Marketing for Fitness Businesses.
Most guests who arrive at your site are occupied with fitness. They have probably played out an online search and found your connection - a vital way to Marketing for Fitness Businesses. As a rule, they already need something. Grab the chance to Fitness Marketing by reacting to their worries and questions. Tackle their issues. Give additional advice. Connection your reactions to various aspects of your business. On the off chance that you want to succeed, market with persistence and professionalism. Record the details of guests who go to your site however leave without making a purchase or request. Utilize this information to contact them at a later date and attempt to seal the deal. The way to elevate successfully is too useful without being overbearing or pushy and to attempt a regular conversation without making the individual feel obligated to purchase or join. In the event that you are industrious and patient, many potential contacts will progress toward becoming customers. You will be rewarded with more customer base than you can handle. |